Insights
Insights
Writing on costs, build versus buy, data handling, and how to measure whether AI helped.
Guy Pavlov
AI for a marketing agency: where to start
Start with the audit or the weekly report, not with a new product.
Guy Pavlov
Build or buy? How smaller firms should choose AI tools
Buying, building, ordinary automation, a process change, or leaving it alone are all valid answers.
Guy Pavlov
Client data and AI tools: seven checks before you sign up
What to check before a tool sees client data. I am not a lawyer.
Guy Pavlov
How a stack review cut a SaaS company's AI costs
A review of coding tools, workflows, and model spend, and what changed.
Guy Pavlov
What AI adoption costs a small firm, and what it pays back
Separate software, maintenance, and the time you get back.
Guy Pavlov
How to find where AI is worth using in your firm
Start from the tasks that take the most time, not from a product.
Guy Pavlov
How to tell whether an AI tool is actually helping
Agree the measure before you start, then compare it with the baseline.