Guy Pavlov
AI for a marketing agency: where to start
The work I can point to is agency work. One SEO audit went from nine separate manual tools to an AI-assisted 10-slide draft the team reviews. Weekly website reporting is the other place: raw traffic became a recommendation with 70% less manual analytics work.
I would start there, with a task the team already repeats for clients. A single coaching session is enough to try one of those tasks on your own files. An AI Adoption Review is the next step when you want up to three workflows mapped and a written recommendation for each.