Project
AI Website Refresh and Customer Journey Automation for Local Home Services
A website refresh that combines SEO-aware content, an AI assistant, a multimodal visualizer, and lead routing inside the customer journey.
Project snapshot
- Industry
- Local home services
- Input modalities
- TextImages
Problem
The workflow challenge
The website needed to do more than present information. It had to guide users, support exploration, capture leads, and connect those interactions to routing and analytics.
AI system built
What got implemented
Rel-AI-able designed an AI-enabled website experience with an embedded assistant, multimodal visualizer workflow, lead capture and routing, and analytics instrumentation.
Outcome summary
What changed after delivery
- Delivered an SEO-aware website refresh.
- Embedded an AI assistant in the customer journey.
- Connected lead capture, routing, and analytics instrumentation.
- Added image-based exploration through a multimodal visualizer workflow.
Architecture notes
Delivery shape
- SEO-aware website refresh.
- AI assistant.
- Multimodal visualizer workflow.
- Lead capture and routing.
- Analytics instrumentation.
Problem context
A fuller look at the operational context, workflow inputs, and business outcomes behind the build.
Problem context
The business needed a stronger digital experience that could do more than collect traffic. The site had to help users self-serve, explore, ask questions, and move into a routed lead workflow.
AI system built
Rel-AI-able built a website refresh that combines AI assistance with customer journey automation. The experience includes an embedded assistant, multimodal image-based exploration, and operational wiring for lead capture, routing, and analytics.
Inputs and workflow
- Users engage through website content and an on-site AI assistant.
- Image uploads feed the multimodal visualizer workflow for image-based exploration.
- Natural-language interactions can be captured as leads and routed for follow-up.
- Analytics instrumentation records the journey so it can be reviewed and measured.
Business outcomes
The project combined an SEO-aware website refresh, an on-site AI assistant, image-based exploration, lead capture and routing, and analytics instrumentation in one customer journey. It also supported localized business guidance and lead capture from natural-language interactions.
Connected capabilities